~Jonathan Wright, Contributor
There are many reasons to add video content to your website and to use video in your social media marketing. This blog highlights the top seven reasons. Search engines love it. According to Vidyard, a very good Marketing Blog, video is a necessity. Google, the world’s largest search engine, is 53 times more likely to reward you with a front page Google result if you add video to your website. Being on page 1 is substantially better than page 2. Marianne Sweeny, a Search Information Architect, stated that 91% of searchers do not go past page one of search results.
- 1. Search engines love it.
According to Vidyard, a very good Marketing Blog, video is a necessity. Google, the world’s largest search engine, is 53 times more likely to reward you with a front page Google result if you add video to your website. Being on page 1 is substantially better than page 2. Marianne Sweeny, a Search Information Architect, stated that 91% of searchers do not go past page one of search results.
- 2. It’s easy to share in social media.
Sharing is marketing gold and Facebook, Twitter, Instagram and other social media platforms make it easy and almost free to reach a lot of customers and potential customers. And occasionally you get lucky and go viral and get a huge return on your investment.
- 3. Works great on mobile devices.
According to a recent study by SimilarWeb titled The State of Mobile Web in the US, 56% of the traffic to the top 10,000 websites in the U.S. happens on mobile devices.
- 4. Its affordable.
Professional video services can cost from $50 to $500 per hour. As stated on the OMM Blog: “There are many, many moving parts in the creation of a video but at the end of the day you are paying for the expertise and experience of the key people responsible for your video. For most professionally produced web-based corporate videos you should consider between $2,000 to $5,000 as a starting point, that will give you a reasonable idea of where to begin in the budgeting process.”
- 5. Gets your customer’s attention.
Nothing happens in communication or marketing until you get your customer’s attention. Creative, appropriate video content is one of your most effective tools to achieve this. Viewers are substantially more likely to click on a video than they are to read a paragraph of text.
- 6. Keeps your customer’s attention.
In 2002 the average attention span for humans was 12 seconds. According to a recent study by Microsoft that number has decreased to 8 seconds, reportedly the same attention span as a goldfish. Engaging video can be sticky and keep viewers engaged and interested for longer periods of time so that your message and call to action can get through.
- 7. It works.
A post on Hubspot stated that “Video is no longer an "up-and-coming" marketing tactic -- it's here, and it's a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.” The post continued with some powerful facts: “And the most recent statistics show it's working quite well. Did you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?”