~Jonathan Wright, Contributor
- 1. Production Value.
Your video is your best tool to demonstrate your product and make your pitch to a wide audience. It will help establish your professionalism and company image and be a determining factor that motivates participation and sharing. Good quality sound, lighting and editing are critical. This is difficult to achieve without professional equipment and software. Don’t cut corners on a DIY video unless you have video production experience and the right equipment.
- 2. Sell your idea
Be prepared for your video shoot with a script or specific talking points that communicate your concept clearly. But keep it simple. Elvis said it best in his hit song: “A little less conversation”:
A little less conversation, a little more action pleaseLight a spark in your customer. Tell why your product is different or better. Use visual evidence, product demonstrations and show objective data to back up your claims. Be as brief as possible and be convincing!
All this aggravation ain’t satisfactioning me
A little more bite and a little less bark
little less fight and a little more spark
- 3. Explain your rewards.
Know who your target market is and speak directly to them. Tell your customers what’s in it for them. Describe two or three rewards and show them what they get. Sell the sizzle. For example, being one of the first to have your product might be more motivating to innovators and early adopters than some of the main features and benefits.
- 4. Ask for the order.
After you highlight the rewards, ask them to take action. Include some type of bonus for acting now, if possible, to create a sense of urgency. Stephan Schiffman, who is known as America’s #1 Corporate Sales Trainer said that not asking for the order makes you seem less confident in your abilities and less confident in your product. Confidently ask them to buy it and share it.
- 5. Thank your customer.
As you close your video, express your appreciation to your customer for their time, for sharing the video and link to your offer, and for buying your product. A brief, sincere thanks can set you apart from other offers vying for their attention and money.